Job Title: Sales Representative (Equine)

Company: Johnson’s Natural Formula

Location: Dooen, Victoria

Position type: Full Time

Join Our Team as a Sales Representative for Johnson’s Natural Formula!

Are you passionate about equine health and nutrition? Do you love connecting with people and helping horses thrive? Johnson’s Natural Formula (JNF), a trusted name in premium horse feed, is looking for a motivated and knowledgeable Sales Representative to join our team and expand our presence across Victoria and Tasmania.

About Us:

Johnson’s are a well-respected and trusted, family-owned Australian agricultural feed production company who recently celebrated our 100th year of operation. The company’s head office is based in Kapunda, SA along with other facilities in Dooen, Vic and Highbury, WA. Our core values are based on family, respect, genuine care and providing high quality feed for our customers. From our inception as a chaff mill in 1923, through to establishing the first high fibre pellet mill in 1985, we are widely regarded to be one of the best in the world. 

Our commitment to manufacturing and supplying top quality, scientifically formulated, horse feed that supports the health, performance, and well-being of horses has spanned generations, and we continue to pride ourselves on our customer-first approach and our commitment to innovation and sustainability in equine nutrition.

About the Role:

We are now on the search for a self-motivated, highly driven and enthusiastic individual to join our JNF Team in a full-time capacity for a six-month contract with the view to extend to permanent, ongoing role as a Sales Representative for Victoria and Tasmania. In this position, your responsibilities will be to:

• Build and maintain strong relationships through in-person visits, calls and presentations with existing and prospective stockists, trainers, breeders, and equestrian communities
• Identify new business opportunities and grow sales within your territory.
• Educate clients on the benefits of JNF products and provide tailored nutritional advice for their horses
• Provide reports on store visits, sales figures, and competitor analysis
• Create and execute innovative sales and marketing initiatives
• Forge partnerships with sponsored riders, equine influencers and industry professionals to enhance brand visibility
• Represent JNF at industry events, trade shows, and equestrian competitions
• Work closely with the JNF team to implement sales strategies, including product demonstrations, special offers and seasonal promotions, and achieve growth targets
• Design and set up eye-catching product displays, point-of-sale materials and promotional signage at retail locations and equine events

What We’re Looking For

We’re seeking a motivated, team player with:

• A passion for horses and an interest in equine health and nutrition
• Ability to build long-term relationships with customers
• Excellent planning, organisation, and time management abilities
• A self-motivated, results-oriented mindset with a sense of innovation, responsibility, and accountability
• Outstanding communication, networking, and interpersonal skills
• Previous sales experience, preferably in the equine or agricultural industry (but not essential)
• Proven track record of exceeding sales targets and KPIs
• Proficiency in Microsoft Office Suite (Word, Excel, Powerpoint, Teams) and other relevant software with tech-savvy ability
• Certification in Animal Nutrition, Animal Science, Agricultural Science, or Sales and Marketing will be looked upon favourably
• A valid driver’s license and willingness to travel regularly within the assigned territory
• Flexibility to undertake some interstate travel as required

Why Join JNF?

• Be part of a supportive team in a growing company with a strong reputation
• Receive a competitive salary package, commensurate with experience, including bonuses and allowances
• Enjoy a supportive work environment where your contributions are valued
• Opportunity to work in an industry you love, making a positive impact on equine health
• Ongoing training and professional development 
• Fully maintained company vehicle with all tools of the trade

If you are ready to make your mark in the equine sales arena, join us at Johnson’s Natural Formula.  Apply now to be a part of a passionate team dedicated to animal nutrition and well-being. 

Submit your resume and cover letter to the HR Manager via Seek with ‘Sales Representative – JNF’ in the subject line. 

Applications close Friday 7th March 2025 or until position is filled with a suitable candidate.